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goodwill
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As a noun, goodwill means a favorably disposed attitude toward someone or something.
Meanings of goodwill
7 meaningsnoun
A favorably disposed attitude toward someone or something.
accountingThe value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
businessA concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
also capitalizedA thrift shop.
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
Similar: good willThe friendly hope that something will succeedfeeling
Similar: good will
Meanings from Wiktionary (CC BY-SA 4.0) and Open English WordNet (CC BY 4.0).